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Panthers and local women-owned business launch new business initiative

If you're a fan of the Carolina Panthers mantra "Keep Pounding", you're in the same spirit as a local group that recently announced a partnership with team.

Women-owned business Girl Tribe Co. recently launched a capsule collection featuring six exclusive styles designed to celebrate football fans and bring to life the spirit of “Keep Pounding.” The line is available while supplies last starting this week at all Charlotte-area Girl Tribe locations and online, as well as in the Carolina Panthers Team Store with select items available online at


The line features a variety of tees and sweatshirts and will be featured at the Carolina Panthers vs. Dallas Cowboys game at Bank of America Stadium on Sunday, Nov. 19. All of the items will be printed in the Girl Tribe Print Shop in Charlotte, N.C.  


“As Charlotte natives, the Carolina Panthers are an institution for us, and this collaboration is an extreme honor,” said Girl Tribe co-founder Sarah Baucom. “We look forward to sharing this with our customers and reaching new female football fans. Charlotte lights up when the Panthers play at home, and we hope that our collection will help make game day even more fun and stylish for fans.”


The collaboration is a first-of-its-kind for the Carolina Panthers with a local company on an apparel line and made possible through an official NFL limited local license. Girl Tribe Co., founded in 2014 by Charlotte, N.C., natives and best friends Carrie Barker and Sarah Baucom, is a women-positive graphic tee shirt company with three local brick-and-mortar locations and employs over 50 female employees. “We have a strong female fan base and are excited to launch our first local retail collaboration with Girl Tribe,” said Kristi Coleman, president of the Carolina Panthers. “The capsule collection gives fans a unique opportunity to show their support through apparel designed and printed right here in Charlotte.”


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